Segment SEO Blog

Five SEO guidelines for writing content

Make no mistake: reader-centered content is going to be hot stuff in 2020. Therefore, if you are on a mission to grow your readership, then you will need to figure out how to get smarter with your content creation.

When you tailor your content to address what your readers are looking for, the benefits will be gigantic. This is why you need to master SEO guidelines for writing content in 2020.

One of the greatest challenges webmasters and internet marketers face is creating content that is optimized for Google. Here are five guidelines that will help you create search engine optimized content for your website.

1. Create content for the right people with targeted keywords

However great your content is, it will not reach the intended readers if you do not optimize it with targeted search terms.

So, what does “targeted search terms” mean?

Well, these are the keywords and search phrases that your readers are actively searching for. In order to find these phrases, you must start by understanding the following:

  • Your audience segment
  • The kind of information they are looking for
  • Why they are looking for this information, and
  • The search terms they are using to find this information.

Check out this article on best practices for SEO writing.

While this may seem like a lot, it really does not have to be if you break it down into these three activities:

  • Audience research
  • Keyword research
  • Topic research

2. Pay attention to readability

A search engine optimized post that appears at the top of SERPs has a couple of things going for it, including this crucial feature: it is amazingly readable.

When a reader clicks on your post, every single element of it should make them want to read through to the end. And as they stay and read through, this gives your page a great impression on Google.

It gives the impression, “Hey, this post is relevant to the search query! The reader has found the information they are looking for!”

This signal is known as the dwell time – or, the duration that passes between the point when a user clicks on your post and the point when they get back to the results page.

Content’s readability has a direct correlation with the dwell time, and it is determined by the following:

  • Organization
  • Simplicity
  • Clarity
  • Logic

To be readable, your content should convey factual information in an understandable way. And the more understandable your content is, the more readers will stay on your page, bookmark and share it, and the higher your page will rank on Google and other major search engines.

3. Delve deeper in your content

One of the major SEO trends in 2019 has been creating content that delves deeper and farther into a topic. This is bound to continue in 2020 because it intensifies focus on content’s quality.

So, what goes into creating a deeper content? Check out these SEO copywriting tips below:

  • Creating long-form blog posts – think 800 words or more (quality over quantity is always ideal)
  • Creating ultimate guides or eBooks
  • Exploring topics that have several angles and facets
  • Going a little further than basic research.

4. Improve your page’s loading speed

A simple, yet important way to improve your site’s SEO in 2020: improving your page’s loading speed.

Work on ensuring that your webpages and content fully load and display faster. Remember, the slower your pages load, the more frustrated your readers will be – and this is the last thing you want if you hope to compete in the online marketplace. No one wants to sit around waiting for a webpage to load. In fact, most users tend to click out of a page within 15-25 seconds.

5. Invest in quality visuals

According to a recent Skyword research, content that contains quality images enjoy up to 94 percent more views than content that have no images.

This is because people are inherently wired to take note of images and respond to them. Your post will look more professional, attractive and authoritative if you include the right images in it. Therefore, it is a great idea to invest in quality images for better SEO.

Final thoughts

In 2020, SEO content will be all about readership. Therefore, if you are hoping to improve your content marketing and realize real ROI, then you need to master these SEO guidelines for writing content in 2020. With these guidelines, you will create highly-ranked content that generates the desired traffic for your SEO campaign.

For more tips on how to improve Google search ranking results, visit the Segment SEO Blog.