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How long does SEO take to work?

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Implementing a new SEO strategy is a process that can take time, expertise and financial resources. However, if you’re wondering how long SEO takes to start working, then the truth is you won’t see results from switching up your SEO strategy overnight – it takes time to start working.

While it can be frustrating to wait for your SEO strategy to kick in, you’ll see a strong return on investment once you do. Ranking for the right keywords on Google can have long-term positive effects for your sales and your name recognition, making it worth the initial wait time.

So, how long does SEO take to work?

It’s important to note that SEO results are different for every company. So much of your results are going to be dependent on the type of website you have as well as the keywords you are trying to rank for.

If you’re in an industry with a huge amount of competition from large corporations, it’s generally going to take longer to rank than a company that’s in a relatively untouched niche.

Generally, it takes about six months for you to see results with a new SEO strategy. However, some companies may see a drastic shift in as little as three months, while others may take a full year to achieve SEO goals. The parameters for success are different for every company – local companies will be measuring results on a much smaller scale than those who are trying to get results globally.

Why does SEO take so long?

Your search engine ranking isn’t something that can be changed overnight. Google and other search engines use very complex algorithms to determine which pages show up for which keywords. These algorithms factor in the layout of the page, where the keywords are placed, the embedded links on and referral links to the page, and much more.

Google also values quality content very highly – it’s not enough just to sprinkle some keywords throughout your website. Depending on how your site was ranking before, it can take a long time for your changes to register with Google.

It’s also important to note that Google’s algorithms change on a regular basis. This means that you need to be consistently monitoring and updating your SEO strategy in order to keep up with the new algorithm. Working with a top SEO agency makes this process much easier.

It’s very difficult to keep up with Google’s algorithms while running a business, and outsourcing your SEO means you’ll be much more likely to see the results you’re looking for.

Even after you’ve achieved your SEO goals, it’s important not to let things fall by the wayside. You’ll need to keep updating your SEO strategy to make sure it stays current to maintain your ranking.

What sort of ROI can I expect to see?

SEO services provide a great return on investment. Although it may take a while before you start to see results, good SEO can be directly linked to an increase in brand recognition and website traffic, and eventually an increase in sales as well.

Good SEO practices can also keep past customers coming back by keeping your website visible and continually targeting the right keywords. It’s hard to quantify exactly how much of an SEO ROI you can expect to see, but when your SEO is consistently strong, it will essentially help funnel potential customers toward your website, making them more likely to purchase something.

Is there a way to speed up SEO?

It’s incredibly difficult to speed up your SEO. Since there are so many factors that go into your ranking, it’s difficult to fully be in control of where you stand with Google.

However, using effective short and long-tail keywords, as well as using solid web formatting and backlinking, can help your site make the jump faster. Of course, it’s going to be easier to rank on Google when you don’t have as much competition.

It’s also important to keep in mind that you may not necessarily want to jump all the way to the top of the search engine rankings right away. When a site makes major moves in the rankings quickly, Google may suspect that it’s spam and push your site down.

Google has recently been making an effort to focus on high-quality websites, instead of websites that are only concerned with reaching the top of the rankings.

For more SEO tips, visit the Segment SEO Blog and subscribe to our monthly newsletter.

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