There’s nothing more frustrating than doing all the right things for your business and still finding yourself at the bottom of Google’s search rankings. Whether you can’t hit that algorithm sweet spot, or you’re new to the whole digital marketing thing, getting that ranking is vital for long-term success.
If you want to improve Google search ranking results, these four strategies are exactly the place to start to boost your visibility and get your brand out there.
Improving your Google search ranking: Four strategies that really work
Implementing the correct SEO keywords
While, in some cases, it can seem the way Google ranks websites is random, there’s a definite science behind the process. Keywords are one of the best ways to make the most of the algorithm, especially if identified and used correctly.
Start with in-depth research into precisely what your audience will be looking for when it comes to your business, and you’ll be off to a great start. From there, you can branch out your keywords into alternative wordings and variations on the same theme.
For example, a local company that sells shoes may find success with ‘cheap online shoes,’ but they may find more success by being more specific with their keywords – ‘cheap online shoes new york,’ for example. See local SEO for more info.
By researching and implementing the correct keywords, both in on-page SEO content and for Google Ads, it’s possible to boost your Google ranking quickly and effectively. With a good understanding of your keywords, it’s far easier to achieve your goals and have a clear path to get where you need to go.
Link building internally and externally
Link building is an often-overlooked part of many digital strategies, but it can be invaluable when it comes to putting yourself head and shoulders over the competition. Investing in link building that’s relevant, effective, and designed for purpose can provide your website with a way to boost visibility, and improve quality in the eyes of Google’s bots. Link building can mean providing helpful links from blog content into product descriptions, or even recommendations for other products a visitor may like if they view a particular item.
As for external link building, this method of digital strategy further legitimizes your business in the eyes of Google – which is more than worth the time and money you put in. The ultimate goal of link building is making your company appear as an expert in your field, which goes a long way towards propelling you to that coveted front page. You may want to perform link building analysis to see where you stand against the competition. See off-page SEO techniques for more information.
Improving the user experience
User experience, often shortened to UX, is another element of the average digital strategy that can be underplayed. Because it is so commonly pushed to the back of the list, making the user experience a priority can give you the edge over your competition in a way more conventional strategies cannot. User experience includes a whole host of different features, from how easy a website is to navigation, through to how accessible it is from a mobile device in comparison to a web browser.
One of the most important parts of user experience to expand and improve upon is page speed and load times for your website. As part of Google’s algorithm, the accessibility of your site will be judged. While this judgment is entirely impartial, a less-than-stellar speed score can impact on the visibility of your website to your audience. Focusing on user experience is an excellent way to both provide a better service to your customers and meet the needs of Google, all in one combined development.
Creating effective and compelling SEO copy
SEO copywriting is a vital part of a digital marketing plan, and the same is true when it comes to your website, getting seen for all the right reasons. Over the years, Google has homed in on what they consider to be great websites. These websites that are far more likely to be at the top of the search rankings contain what is considered to be high-quality, readable, and user-friendly content as defined by Google. As such, skimping on the quality of your copy is no longer an option for just about any business looking to reach that number one spot. Investing in copywriting that’s both in-line with your brand and highly effective can be a delicate balance, but when you get it right, it can be incredibly rewarding.
Copywriting can take many forms, but for websites that want to improve their rankings, this content should be focused on being relevant, useful, and valuable to their particular audience. Whether this takes the form of blog posts, how-to guides, articles, or in-depth product descriptions, creating content that’s keyword-rich and high-quality is key to climbing those rankings and achieving that top spot. Check out this content marketing best practice guide.
If you’re looking for an SEO marketing strategy that helps you climb those rankings, then contact Segment SEO today. Our expert insights might be exactly what you’re looking for.