SEO, or search engine optimization, is crucial for the success of any website. SEO is the process of making your site easy to find on search engines like Google.
You can do this by learning about search engine algorithms and adjusting your site to satisfy them. SEO can be complicated, and if you’re new to it, you might be wondering how to start SEO for your website. For prolonged SEO success, it’s always best to hire a professional.
However, there are many things you can do to get an SEO strategy started on your own. Here’s how to start SEO for your site.
Identify your keywords
Keywords are the most important component of your SEO keyword strategy. These are the terms that people will search for to find your site. You will need to incorporate these keywords into the content on your site, particularly in the content headings.
There are many free SEO tools you can use to find great keywords related to your website. You’ll want to use a mix of both short and long-tail keywords, as well as terms related to your keywords to increase your site’s relevancy.
It can be tempting to just use the same keywords over and over again, but don’t do it – this is called ‘stuffing’ and Google demotes sites that use it. Check out these keyword research tips to learn more.
Implement meta descriptions
Meta descriptions are an important SEO technique that is very easy to implement. Meta descriptions are the short descriptions that show up under your site’s title in a search engine listing. They’re usually just one or two sentences long and are a great place to include your keywords. Meta descriptions also are a good way to hook search engine users and get them to come to your website.
Generate new content
Google values sites that provide real value for readers, which is why it’s very helpful to have a blog on your site. It’s a great opportunity to share informative new content while also including up-to-date keywords.
In your blog posts, make sure to have designated headings, and keep paragraphs short and easy to read. Bullet points and lists are also a great way to break up your content. Google does not like sites that use walls of texts, so breaking up your content can help improve your rankings.
Use short URLs
Long, complex URLs don’t do well with search engines. You’ll need to go through your entire site and choose URLs that are short, easy to read, and intuitive.
Words are almost always better than numbers in your URL, and ideally, you should use words that are as relevant to the page as possible. This makes each page easier for both users and the Google algorithm to find.
If your keywords fit naturally into your URLs, this is a good place to include them, but don’t force them if they don’t fit naturally. WordPress and many other website platforms create short URLs automatically, so you may not have to do too much tinkering to get them SEO friendly.
Implement links on each page
Links are another very important component of SEO. You’ll want to start with internal links. The pages within your site need to link together in a logical manner.
You may want to create a sitemap for this purpose – even if your site’s visitors don’t use it, it can be very helpful for search engines to understand your site’s structure.
External links are just as important. You’ll want to include links on each page to authority sites that are relevant to your content. You should only include an external link if it’s helpful and relevant – if you start adding random external links, this could actually hurt your SEO strategy.
Additionally, you’ll want to start thinking about backlinks. These are other sites that link back to your pages. These are difficult to get organically and can take a long time to cultivate. Check out these off-page SEO techniques to learn more.
One way to do this is to encourage your customers to share your site on social media with links included. You can also collaborate with social media influencers.
Learning how to start SEO can be daunting at first, but once you learn the basic concepts, you can restructure your site and improve your rankings. Don’t neglect your SEO strategy – good search engine rankings are a very important part of getting noticed online.