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Keyword research tips: Take your SEO to the next level

Keyword research for search engine optimization (SEO) is not a one-off event. Rather, it is an ongoing exercise that can have a significant impact on how you attract traffic to your site and grow your business.

Integrating time-tested keyword research tips into your SEO campaign can help you make smarter decisions about your strategy, budget, as well as implementation.

We’ve compiled a few keyword research tips that can help you take your internet marketing campaign to the next level.

1. Build a list of localized keywords

Most businesses aim to target local clients who are close to their stores. One of the most effective keyword research tips that can help your business rank higher on Google is focusing on localized keywords and search phrases. You can best achieve this by creating content that targets localized keywords that potential clients might use to locate your business.

To achieve this, begin by identifying search terms that include your exact location.

An example would be something like “Dallas electricity company” or “Light company in Dallas.” Then, you can branch out to the surrounding areas that you can reach with your product or service. If your business serves clients in surrounding cities or states, then you need to perform keyword research for search terms that are commonly used in these regions. This way, you will be able to target clients throughout your entire area of service.

2. Find out the keywords your competitors are using

If you truly want to rank high on Google then it is imperative that you find out what your competition is doing. Finding out the keywords that your competition is optimizing is one of the simplest yet under-exploited keyword research tips. Keeping tabs on the search phrases your competition is using can give you a competitive edge and help you reach out to target consumers who are using these terms online.

Pro Tip: Go for keywords that are less competitive with high monthly searches. These search terms are worth investing your resources and time in.

3. Make use of Google Suggest

Google is committed to providing the best search engine experience to its users. As a marketer, you can use this powerful search engine to find out the search terms your potentials clients are using online. And that is not all. You can also use Google Suggest to find additional search terms for your internet marketing campaign.

Google Suggest pops up when you perform a certain search. As soon as you type the search phrase, you will notice that Google provides a list of related search phrases below it. This can provide you with new keyword opportunities for your content creation campaign. All you have to do is begin with a general list of keyword phrases, type them in the search bar, and see what Google returns for potential similar search terms.

4. Find potential customer questions

You can also find keyword research tips in the questions existing and potential customers are asking and then creating content that addresses these questions. By pinpointing your customers’ questions and creating content that seeks to answer them, you can boost your chances of reaching users who are looking for answers on Google.

5. Take advantage of an SEO toolbar

There are several SEO tools and toolbars that you can utilize to identify the right search terms for your SEO campaign. With these tools, you can understand your audience as well as what they are looking for when searching online.

One such tool is MozBar. With this tool, you can instantly access and compare essential metrics across webpages on SERP. You can also use this tool to look up the page’s authority and domain rankings.

This tool also allows you to track both local as well as national searches in order to gain a better understanding of what internet users are looking for when searching for certain search phrases on Google. Finally, MozBar also browses and audits your website to identify the issues that might be hindering you from getting the most out of your search engine optimization efforts.


There is no doubt that search engine optimization has evolved significantly over the years. However, keyword research still remains a critical part of any successful SEO campaign. By optimizing for the right keywords, you can place your content creation and brand in the best position to increase your visibility and gain a competitive advantage.

Take advantage of these five keyword research tips in order to boost your content marketing efforts. For more SEO keyword insights, read our article on how to develop an SEO keyword strategy.

Are you looking for a top SEO agency to help you optimize your keyword strategy? Learn more about Segment’s SEO keyword research services.