As a medical practice, it’s important to develop a positive reputation in your local community. This goes beyond the real-life interactions you have with patients – you also need to develop a strong online presence.
SEO, or search engine optimization, should be an important part of your digital marketing strategy. Patients today turn to search engines when they need a service, and they’re most likely to use the practices that show up first in Google results.
Local SEO for doctors will help you reach potential patients in your community. Here’s how to get started with a local SEO strategy.
Use varied local keywords and phrases
In order to reach local patients, you’ll need to make sure you are incorporating keywords with your city, town, and state names into your web copy. However, you shouldn’t stuff the keywords, as Google will see this as a red flag, and it will make the content difficult to read.
Instead, use a variety of local keywords, as well as related phrases. This will increase your site’s relevance and make you more likely to show up highly in search engine rankings. Read our article on developing an effective SEO keyword strategy.
Encourage reviews on Google, Yelp and similar sites.
When your patients leave positive reviews on sites like Google, Yelp and Facebook, it can tremendously help your online reputation. Many people check online reviews for doctors before making an appointment, and positive reviews can quickly establish you as a leader in your local community. These pages will also backlink to your website, which is important for SEO. Learn more about off-page SEO techniques.
Make sure your Google listing is up to date.
Google My Business listings are very important for local SEO. These are the boxes with your company’s contact information that show up when you search for your business. You can claim your listing and add your phone number, website, and address, as well as other pertinent information like your hours, your social media profile, and even photos of your practice. Having a complete listing can improve your Google ranking, and it also makes your business look more attractive and respected for potential clients.
Get listed in local directories
Most communities have directory websites for all the businesses in their area. These directories are a great opportunity for high-quality backlinks. Google will rank your site more highly if there are other pages that link to you, which is why backlinks are so important. Reach out to any applicable local directory sites and make sure you have a listing there. This will help to improve your online traffic.
Have a mobile-friendly site
As smartphones get more advanced, more consumers are using their phones to search for information instead of logging onto a computer. Because of this, Google prioritizes websites that are optimized for mobile use. Not only will this make things easier for your patients, but it will also improve your Google search ranking results. Many web templates are optimized for mobile now, so even if you’re on a budget, it shouldn’t be difficult to develop a mobile-optimized website.
Local SEO for doctors is so important for growing your practice and helping new patients find you. When your website shows up at the top of the search engine rankings, potential patients will respect you and be more likely to make an appointment. If you’re new to SEO, consider hiring a top SEO agency to manage your local SEO strategy.