Segment SEO Blog

Medical SEO: How to develop a successful strategy


As a medical or dental practice, you need a strategy to bring in a consistent stream of patients. The easiest way to make sure patients can find you is to have a site that performs well in search engine ranking results.

When consumers are looking for a new doctor, their first thought is often to search for a practitioner in their area online. These rankings can get competitive, particularly if you live in a city with many different medical options.

Here are some helpful healthcare SEO strategies for medical practitioners.

Focus on local keywords

When potential patients search for doctors, they often search for the type of doctor they are looking for, followed by the area they live in. Optimizing your site for these locally based keywords is one of the best ways to draw in new customers. These keywords are so important because they help you reach your target audience.

Your practice isn’t going to be of much use to someone across the country, so it helps to focus your SEO planning on your local community. To complement this, make sure you have a profile set up on Google My Business. When people search for you, a Google Business profile will give them your practice’s location, phone number, website, and other pertinent information.

Use a blog to establish your credibility

As a medical practice, there are plenty of benefits to adding a blog to your website. Blog posts are a great way to answer the questions your patients are searching for and establish your credibility and reputation. By providing your patients with helpful information, you establish yourself as an authority in the field.

Additionally, it’s very easy to incorporate your target keywords into blog posts, and they also offer plenty of opportunities for internal linking – both of which will help with your overall medical SEO strategy.

Use social media to improve your SEO

As a medical practice, you should have profiles on social media. Facebook is still the most widely used platform, but you may also want to consider creating an Instagram, Twitter, YouTube, or LinkedIn profile. Social media can help you cast a wider net and find new patients, but you can also use it to link back to your web pages and blog posts, which further improves your SEO ranking.

Create a sitemap

A sitemap page is extremely helpful for improving your site’s search engine performance. This is because they are very easy for search engine crawlers to read. A sitemap is a quick indication of the search engine that your site is complex but organized, two characteristics of a high-quality web page. Although most people won’t use your sitemap, it’s still very important for SEO purposes.

Continually re-evaluate your performance

SEO isn’t something you can do once and then forget about. You’ll need to keep monitoring your website’s performance and adjusting your SEO strategy as needed.

Make note of the strategies that work and the strategies that don’t, and change your web pages accordingly. You should also be using a keyword generator tool to check for new short and long-tail keywords to add to your blog posts.

Search engine and content marketing trends move quickly and respond to current events, and you’ll need to be able to keep up with everything your customers are searching for. There are plenty of analytics tools you can use for this, but Google Analytics is one of the most accessible.

In Closing

Medical SEO is incredibly important for finding new patients in your area. You may ask yourself: “How long does SEO take to work?” SEO can take some time to fully develop, however, with an effective SEO keyword strategy and implementation, link building, on-page optimization and website layout, you can expect to outrank your competitors and improve your name recognition in about six months.

For more SEO tips, visit the Segment SEO Blog and subscribe to our newsletter.

Related: Local SEO for doctors