When you think about SEO, you probably think of the on-page SEO techniques that we often focus on, like keyword integration and page formatting. However, there are plenty of off-page SEO techniques and factors that matter just as much when you’re trying to improve your search engine ranking results.
You might be wondering, ‘what is off-page SEO optimization?’ How can factors outside of my website influence my ranking? Here’s what you need to know about off-page SEO optimization, how it works, and why it’s important.
The most important part of off-page SEO optimization is your link building. Search engines look at the network of links within your website, as well as external pages that link to your site. It’s always great when your off-page links can happen naturally – for example, maybe a blogger likes one of your posts and links to them in their content. However, it can be difficult to get others to share your content without a little bit of self-promotion.
One of the best ways to do this is by asking online influencers in your niche or even just happy customers to share your website or blog post. There are some instances where you can add backlinks yourself to other sites, like posting a link in a forum or directory.
However, Google doesn’t always like these self-promotional techniques and they could get you blacklisted. This is where hiring an SEO consultancy comes in handy – they are highly familiar with these techniques and can help you choose the one that makes the most sense for your needs.
The most effective backlinks are ones that are on sites that are already highly respected by Google in terms of both popularity and reliability. The anchor text of the link should be properly formatted, and it should be coming from a site that’s relevant to yours. These factors can increase the SEO effectiveness of your backlinks.
The number and type of other links on the page can also affect the overall authority of the backlinks. Additionally, performing link building analysis can give you an idea of how to optimize your off-page SEO program.
Social media signals
While linking is the most important part of off-page SEO optimization, your social media presence can also affect your overall rankings. A strong social media presence inevitably creates links to your website online, both by your own social media profiles and posts about you that others share.
Working with influencers on social media is a great way to boost your brand recognition while improving your off-page SEO. These influencers don’t necessarily have to have a huge following, but they do need to be related to your brand and they need to consistently be able to generate engagement from their followers. You can also work with bloggers to generate good off-page SEO links and brand recognition.
Having a popular blogger write a post about you is a great way to drive traffic to your website, and the links they use will help to improve your search engine ranking as well. It can take time to find the right influencers and bloggers, but it’s worth putting effort into, as social media commands a huge amount of online traffic right now.
Off-page SEO is less straightforward than on-page SEO, and it can be difficult to do on your own. It can take time to build up relationships with other sites in order for them to add links.
Working with an agency, like Segment SEO, you’ll gain access to the top SEO services. An expert team will know of plenty of effective strategies for acquiring backlinks, and they can integrate the backlinks with your on-page SEO strategy for rankings that will surely outperform your competitors.