If you own a business, you need to make sure that you’re using an effective SEO strategy. Not only will this help to get your website more visibility, but it can even help you to attract more customers.
In order to ensure that your site makes it to the first page of search results, there are several important steps that you need to follow in order to optimize your on-page SEO.
Here are some on-page SEO steps and factors you need to know.
1. Pick the right SEO keywords
Your keywords are the words and phrases that people will type in to reach your website, and that’s why you need to make sure that they’re likely to be typed into the search bar.
Not only should they be terms that people are likely to type, but it’s also important to make sure that you pick words and phrases that people are likely to say out loud into voice assistants. This is one of the most important on-page SEO steps to take.
Also, it’s important to choose a mixture of short and long-tail keywords. Long-tail keywords are keywords that are phrases that consist of several words put together, which are likely to be typed into search engines more frequently and can more easily roll off of the tongue for people using voice search.
2. Ensure that your SEO content is well-organized
In order to improve Google search ranking results – and to ensure that your site ranks well with search engines – it’s important to ensure that it is easy for readers to follow. One of the most important parts of that is making sure your content is well-organized.
The latest Google algorithms take into account how easy it will be for people to follow the content on your site, which makes it more important than ever to ensure that everything you post is strategically structured.
Additionally, it’s important to make sure that your site is easy for visitors to navigate by creating a highly visible navigation tree that includes inbound links on your home page. A sitemap is helpful as well.
Also, make sure that you include the same links at the top or bottom of side pages.
3. Include distinctive, eye-catching imagery on your site
It’s often said that a picture is worth 1,000 words, and this couldn’t be any truer when it comes to the content of your website. Choosing the right imagery can greatly improve your site’s SEO effectiveness.
Not only do you need to choose photos that catch the eye of readers, but it’s essential to ensure that your site’s photos fit your site’s color theme (and are SEO-friendly).
In addition, it’s important to make sure that you have the license for any photos that you feature on your website, which will ensure that you abide by copyright laws.
4. Use wording that keeps readers engaged
You need to make sure that your content is worded in a way that will capture the attention of readers and make people more likely to buy your products.
It’s vital to read your content aloud, which can allow you to catch grammatical errors that you would have missed otherwise, create more engaging content, and ensure that your site’s content ranks well with search engines.
If you are not familiar with how to create engaging written content, consider exploring SEO copywriting services to assist you.
5. Do not keyword stuff your content
Search engines are much quicker to pick up on keyword-stuffed content than they were in the past. As a result, it’s essential to make sure that you keep your keyword density in the range of 1-3%. Exceeding 3% could get your page removed from the search results.
Be advised, keyword stuffing can seriously detract from the quality of your content, which makes it essential to ensure that your keywords fit into your content naturally.
6. Video marketing can significantly boost your SEO rankings
Video marketing can greatly improve the quality of your website. Not only can it help your site’s search rankings, but it can also help to increase the conversion rate on your website.
In order to ensure that your video marketing is successful, it’s important to make sure that the videos on your site are shot with effective lighting, run smoothly, and include concise and detailed descriptions.
7. Being mobile-friendly is more important than ever
It’s estimated that more than half of all the traffic on the internet comes from a mobile device. As a result, it’s important to make sure that your content will show up well on these handheld devices. Not only is this important for your search rankings, but it’s also important to ensure that your content has a high conversion rate.
8. Make use of LSI keywords
LSI keywords are words and phrases that are similar to the keywords that you’ve chosen. They can be long tail, short keywords, or anything in between.
The latest Google algorithms are getting better at recognizing words and phrases that are related to your keywords, which makes it more important than ever to include these terms in your content.
More digital marketing and on-page resources
There you have it. These are just some of the on-page SEO steps you can take to improve your overall digital marketing program. Of course, tasks like implementing the right meta descriptions, page titles, headers, URLs and internal links, are all connected to the factors above.
For more SEO tips, visit the Segment SEO Blog and subscribe to our monthly newsletter.