Segment SEO Blog

From 99 to 1, PROimage Improves Its Keyword Rankings Within Six Months


PROimage is a small business that provides facilities management services to companies and properties across the Midwest. Greg, the company’s founder and president, was faced with a major digital marketing challenge—his site and SEO program were not correctly optimized, and did not meet industry standards.

PROimage reached out to Segment SEO to help optimize its desktop and mobile site, implement conversion-focused keywords, build links with other authoritative sites and create content that engaged users and met search engine guidelines.

The Process

As a small business headquartered in the Motor City, PROimage did not have an in-house marketing team to help with its SEO initiatives. Greg realized the need for an SEO consultancy that could help make his site mobile-responsive and rank more competitively on Google and Bing. PROimage reached out to Segment to help with day-to-day SEO tasks.

During the initial engagement, Segment performed a sitewide SEO audit to evaluate its current SEO state. Apart from finding several minor SEO issues, the Segment team found key major issues keeping PROimage from getting to page one—a poor mobile site with a lack of sales copy and funnels, no keyword organization and a lack of internal and external links.

The team quickly went to work to develop a navigational, mobile-friendly site. Additionally, Segment researched and proposed new services-related keywords to help PROimage strengthen its rank position.

Link building was another area PROimage was looking to improve. Our link building specialists, who have connections with various publishers, developed and executed a backlink strategy to help accelerate its authority score—and to boost its SERP score.

The Results

In just a few month’s time, PROimage experienced growth in website visits, search impressions and clicks on many of its keywords and website pages.

Plus, 367 new keywords are now ranking on Google—compared to just 15 prior to our engagement. This has led to an increase in new, quality website leads that have greatly impacted its sales pipeline.

The average SEO value for the flow of new leads every month is $20,000, empowering the company to secure a healthy ROI and justify the value of Segment’s performance-driven strategy.