clutch segment seo
Company Updates

Segment recognized as a top SEO firm by Clutch

Clutch – a popular comparison website for customer reviews and feedback – awarded Segment as a top search engine optimization (SEO) company in Houston. With over 300 SEO firms in Houston on Clutch, we are honor...

seo roi
How To

How to justify the cost of SEO: Measuring ROI

For the average business, the idea of investing in SEO is more powerful than you might think. Providing a practical, effective, and organic way to enhance the visibility of your business, SEO should be anything...

xml sitemap robots.txt file
How To

Guide: XML sitemap and robots.txt file

As anyone who understands the complexities of search engine optimization (SEO) will know, an important part of improving a website’s search engine ranking involves allowing its pages to be crawled and indexed b...

why is seo important
Strategy

Why is SEO important? Strategies to increase traffic

As a business professional, it’s important to make sure that you’re using the right SEO strategies. One of the most crucial parts of online marketing is improving your search rankings on major search engines li...

on-page off-page SEO
How To

How to use on-page and off-page SEO to your advantage

If you own a business or run a marketing department, you need to make sure that you’re using an effective SEO strategy. Not only will this help to get your website more visibility, but it can even help you to a...