Why is SEO important? Strategies to increase traffic
January 20, 2021
More and more companies are investing in SEO plans and strategies to increase their web traffic.
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At Segment, we’re not just an SEO company — we’re empowering companies to realize their full potential online. We’re committed to helping brands improve their search visibility online with a simple subscription service that helps you get those first page results. While other agencies are keen to take control of their clients’ SEO strategies while keeping them in the dark about their techniques, we are committed to teaching our clients about our processes, as well as how to emulate them. With Segment, you get to work with SEO experts who follow best practices and apply the latest search marketing methodologies.
No. The subscription for SEO services is monthly. It makes the most sense to commit for 6 months or a year since most campaigns take time to execute and generate measurable results. SEO involves a significant amount of work – especially in the initial stages – to plan, develop and execute carefully-crafted campaigns.
Research shows that 93% of online experiences begin with a search engine. Your buyers are online, visiting search engines to find your products and services. In order to reach your prospective customers, it is important to invest in an SEO strategy that is designed to help you rank highly, increase your traffic and improve your overall digital visibility.
Each subscription plan receives the same service, but the difference is in the number of keywords optimized for each website. All packages include:
No. And any SEO company that promises results is likely participating in black-hat (unethical) practices, is inexperienced or attempting to deceive you.
There are many unknown variables that shape an SEO campaign for results to be guaranteed or predicted. For example, if a search engine updates its algorithm, that may likely affect results. Or if a competitor makes changes or updates to its SEO strategy, that can cause a disruption in performance. It is, for this reason, critical to vet your SEO agency to ensure they are able to combat market changes and keep your SEO program in tune.
What any credible agency should guarantee is the work it will implement, regularly show reports and be completely transparent by showing all metrics and results.
More and more companies are investing in SEO plans and strategies to increase their web traffic.
How effective is SEO? Read this guide to understand how to measure SEO ROI, why it’s important to track metrics and what you can expect.
Are you trying to justify the cost of SEO? In this guide from Segment, find out how you can make a business case.