SEO for Local Businesses

Grow your local business with Segment.

Local SEO Services from Segment

It’s time to outrank your local competition with smart SEO.

On-Page

On-Page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Link Building
Off-Page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.

Content

Copywriting

Develop web content that converts and resonates with your audience and search engines.

Keyword Groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

SEO keyword portfolio

Use keywords to win more customers

Your keywords are the backbone of any good SEO strategy. We perform extensive keyword research to find both short and long-tail keywords that target your local customers.

Keywords and search trends are always changing, so we can help you find new keywords that work well as your site evolves. We will implement keywords and related search terms at various points throughout your website in order to improve your site’s relevance.

Develop web copy that converts

While keywords and links are a very important part of SEO, you’ll need a foundation of great content in order to really draw people to your site. Google’s complex algorithms look for pages that provide real value to the reader, and we offer copywriting services to help you develop SEO friendly pages.

We can write blog posts to drive ongoing traffic to your site as well as about pages and service pages. We will work with you to develop an appropriate voice for your brand that will establish you as an uncontested authority in your industry. Each page will be properly formatted with headings and short paragraphs, which increases readability and can improve your search engine ranking as well.

SEO content value

Dispelling SEO myths

SEO is always evolving, and it’s important to stay on top of things – we make that one of our main goals. Because it’s a mystery to many people, there are plenty of misconceptions about SEO. Here are just a few:

SEO myths
  1. 1

    "SEO is a one-time effort"

    This is a big mistake made by many organizations. They figure they can perform a ‘one and done’ approach to SEO efforts and then sit back and watch. Honestly, it is something that is always changing and needs continuing attention and tweaks (or even major overhauls occasionally).

  2. 2

    “SEO is just keywords and links”

    While these are vital elements, SEO is so much more than these alone. It is not just the ingredients in a recipe, but the way it is prepared, right?
  3. 3

    “Rank is the only important report to examine”

    Perhaps you’ve reached top rank – but how do you know you are being seen by the most effective audience? You need to look at growth of organic search traffic, hits per keyword and certain conversions within those parameters. We can help.

Your local business SEO FAQs, answered

We ensure your website and content structure is optimized for visitors and search engine bots.

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

In order for your site to rank well, each page will need internal links to other pages on your site, as well as external links to other authority sites. You will also need other authority pages to link to your website.

We'll help you build an appropriate link structure on your website, and we will also find opportunities for backlinks to increase your online authority and trustworthiness. Local websites and social media influencers provide excellent opportunities for link building. Our detailed link building strategies ensure that each URL is formatted correctly and properly placed on the website for maximum impact.

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

As a local business, it’s not enough to just rely on word of mouth – you’ll need a strong online presence as well. Most consumers will turn to a search engine like Google when they need a new product or service in their area. This is where SEO comes into your marketing strategy. SEO is the process of formatting your website so that it will show up at the top of relevant search engine queries. SEO is done using techniques like keyword implementation, backlinking, and using appropriate formatting techniques. By using local business SEO strategies, you’ll establish yourself as an authority in your area, draw more traffic to your site, and eventually increase your business.

SEO for local businesses can be challenging to implement on your own, particularly if you don’t have experience in online marketing. Outsourcing your SEO strategy to a professional firm is one of the best ways to improve your online presence and drive traffic to your site quickly. We offer comprehensive SEO services for local businesses in many different industries. Our team of SEO professionals is highly experienced and will work with you to develop a complex and effective SEO strategy for your business. Learn more about SEO for small business owners.

Local SEO

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

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