SEO for Startups

Disrupt your market with results-driven SEO services for startups.

Grow your startup with Segment

Strategically compete with other startups and bigger players.


On-Page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Link Building
Off-Page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.



Develop web content that converts and resonates with your audience and search engines.

Keyword Groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Website authority score

Improve your off-page SEO

Link building is a very important component of any effective off-page SEO technique. We offer link building services to create a strong internal structure on your site. It’s important for each page on your site to include links to other site pages as well as external links. It also helps to have other sites link to your page, and we will help create these external backlinks to improve your SEO strategy. Additionally, we will ensure that all page URLs are properly formatted for SEO purposes.

Implement ROI-focused keywords

Finding the right keywords is arguably the most important part of any SEO strategy. You’ll need a mix of effective long and short tail keywords, as well as local keywords to draw in customers from your area.

We are highly experienced in finding the right keywords for your site, using reliable tools to identify the phrases your customers are searching for. We’ll also perform ongoing keyword research to ensure that the keywords on each page are still relevant and still pulling in the traffic you need for your site.

SEO content value

Dispelling SEO myths

SEO is always evolving, and it’s important to stay on top of things – we make that one of our main goals. Because it’s a mystery to many people, there are plenty of misconceptions about SEO. Here are just a few:

SEO myths
  1. 1

    "SEO is a one-time effort"

    This is a big mistake made by many organizations. They figure they can perform a ‘one and done’ approach to SEO efforts and then sit back and watch. Honestly, it is something that is always changing and needs continuing attention and tweaks (or even major overhauls occasionally).

  2. 2

    “SEO is just keywords and links”

    While these are vital elements, SEO is so much more than these alone. It is not just the ingredients in a recipe, but the way it is prepared, right?
  3. 3

    “Rank is the only important report to examine”

    Perhaps you’ve reached top rank – but how do you know you are being seen by the most effective audience? You need to look at growth of organic search traffic, hits per keyword and certain conversions within those parameters. We can help.

Full-service SEO for startups

If you’ve been struggling to get your website to rank well on search engines, Segment can help your startup optimize your overall site.

We ensure your website and content structure is optimized for visitors and search engine bots.

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

In order for your site to rank well, each page will need internal links to other pages on your site, as well as external links to other authority sites. You will also need other authority pages to link to your website.

We'll help you build an appropriate link structure on your website, and we will also find opportunities for backlinks to increase your online authority and trustworthiness. Local websites and social media influencers provide excellent opportunities for link building. Our detailed link building strategies ensure that each URL is formatted correctly and properly placed on the website for maximum impact.

  • Backlink development
  • Anchor text management
  • Social media signals
  • Press release distribution

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

As a startup company, you need to develop a strong online presence in order to get funding and draw in a loyal customer base. A good SEO for your startups strategy will help your company’s website perform well in search engine queries, increasing your online traffic and sales leads. Having your website show up at the top of search engine results also improves your public brand perception and will make your company seem more respectable to potential customers.

SEO is very complex and difficult to implement on your own, particularly as a busy executive at a startup with many other tasks to manage. This is why it’s important to hire a firm that specializes in SEO for startups. We offer SEO services for startups in many different industries, and we are aware of the very unique challenges that startups face when developing their brand presence and recognition. Our team has extensive experience in developing SEO strategies for growing companies, and we will work closely with your team to identify your goals and develop a plan to address them in the future. Here are some of the key SEO services we offer for startups.

Startup SEO

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

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