SEO for Small Businesses

Turn your small business into a revenue-generating machine with Segment.

Grow your small business with Segment

It’s time to outrank your competition with smart SEO.

On-Page

On-Page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Link Building
Off-Page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.

Content

Copywriting

Develop web content that converts and resonates with your audience and search engines.

Keyword Groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Website authority score

Secure more links to build authority

Google cares about your on-page SEO campaign as much as it does about your off-page SEO. This is why you need a professional SEO agency to help you handle your on-page and off-page SEO campaign. Let us help you build your brand’s reputation in the off-page space that it occupies. Our SEO for small business solutions are designed to ensure that your small business gets the best possible ROI.

Implement ROI-focused keywords

Finding keywords is sometimes a daunting task. Researching keywords that will help your small business compete in the online marketplace requires technical expertise. Our team possess the kind of digital marketing proficiency needed to perform precise and methodical keyword research services. We know how to find search terms that will direct more traffic to your webpages.

SEO content value

Dispelling SEO myths

SEO is always evolving, and it’s important to stay on top of things – we make that one of our main goals. Because it’s a mystery to many people, there are plenty of misconceptions about SEO. Here are just a few:

SEO myths
  1. 1

    "SEO is a one-time effort"

    This is a big mistake made by many organizations. They figure they can perform a ‘one and done’ approach to SEO efforts and then sit back and watch. Honestly, it is something that is always changing and needs continuing attention and tweaks (or even major overhauls occasionally).

  2. 2

    “SEO is just keywords and links”

    While these are vital elements, SEO is so much more than these alone. It is not just the ingredients in a recipe, but the way it is prepared, right?
  3. 3

    “Rank is the only important report to examine”

    Perhaps you’ve reached top rank – but how do you know you are being seen by the most effective audience? You need to look at growth of organic search traffic, hits per keyword and certain conversions within those parameters. We can help.

Full-service small business SEO 

As a small business owner operating on a strained budget, you are entitled to report on the progress of the marketing channels you have invested your money in.

We ensure your website and content structure is optimized for visitors and search engine bots.

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

In order for your site to rank well, each page will need internal links to other pages on your site, as well as external links to other authority sites. You will also need other authority pages to link to your website.

We'll help you build an appropriate link structure on your website, and we will also find opportunities for backlinks to increase your online authority and trustworthiness. Local websites and social media influencers provide excellent opportunities for link building. Our detailed link building strategies ensure that each URL is formatted correctly and properly placed on the website for maximum impact.

  • Backlink development
  • Anchor text management
  • Social media signals
  • Press release distribution

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

As a small business owner, it is easy to feel like you are a jack of all trades. You oversee your business’ cash flow, manage your workforce and market your business. It is not unusual for small business owners to be overwhelmed by all the aspects they manage. As such, search engine optimization is often given a back seat. However, a well-managed SEO for small business can help you attract quality traffic and grow your bottom line through increased online visibility. Here are some of the most important reasons why you need to give SEO for small business a serious thought.

SEO increases brand visibility and recognition

Search engine optimization ensures that your website is easily accessible to Google while appealing to readers who are using your search phrases on the search engines. The traffic that comes to your website via search engines is referred to as organic traffic. Your business’ brand recognition is elevated when you attract organic traffic to your website. This is especially important if you are trying to attract a new customer base. More organic traffic also equals higher ranking on SERPs. SEO for small business can improve your visibility and attract customers who are looking for your products and services but are yet to hear about your brand.

Search engine optimization generates qualified customers

Efficiency is key for any business that hopes to succeed. Think about traditional TV advertisements for a moment. It costs a lot of money to place your ad on TV. However, only a small segment of the audience you reach with your TV ad would qualify as potential customers. SEO is different since it directly connects you to potential customers without spending much. All you need to do is optimize your on-page and off-page SEO techniques, SEO keyword strategy and copywriting.

Search engine optimization enhances user experience

Search engine optimization helps businesses create smoother, faster, and user-friendly websites. Today’s SEO is all about improving user experience. A professionally designed, clean, and clutter-free website will compel a visitor to stay longer, bookmark and share your content, and thereby improve your ranking on search engines.

For instance, properly executed on-page SEO can make your readers happy, and this will in turn reward your webpages with a high position in the search results. Learn more about how to improve Google search ranking results.

Small Business SEO

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

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