Product and retail-focused SEO

SEO for eCommerce

Sell products through Shopify, OpenCart, BigCommerce or any other platform? Partner with Segment to grow your eCommerce sales.

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eCommerce SEO solutions

Segment helps your eCommerce gain more customers through smart SEO.

On-page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Off-page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.


Develop web content that converts and resonates with your audience and search engines.

Keyword groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Our strategy foundation is built from the ground up

Grow your SEO program with
the right strategies and methods

Start your growth-driven partnership with Segment

Keyword research

Drive eCommerce sales with targeted keywords

SEO keyword implementation is a highly effective strategy in eCommerce, providing an innovative and reliable way to differentiate your brand from that of others in your industry.

Getting those first-page results can make all the difference when it comes to savvy shoppers looking to purchase products just like yours. Never miss out against your competition again by investing in an SEO keyword strategy that does the work for you. Find out the most profitable keywords that drive sales growth.

On-page SEO

Improve your website structure

We don’t believe in a cookie-cutter approach to SEO keywords. What works for one eCommerce store won’t work for another.

Instead of going generic, we zero in on your target of choice to improve the volume of visits, create targeted traffic, and get your business seen in all the right places. Winning that top spot on search engines is easy with our team cheering you on and providing the insight to succeed.


Fill your sales pipeline with conversion-ready resources

Develop sales-ready content marketing resources that educate prospects and inspire action. Segment works to map your content topics to your buyer journey stages for personalized and targeted messaging. From blog posts to eBooks and product briefs to white papers, our content team brings your products to market.

Off-page SEO

Develop effective anchor texts and backlinks

Link building is key to a successful eCommerce SEO strategy. You’ll need to link between pages on your site, but you’ll also need to include links to external pages. It’s important for other sites to link to your page, as that will help improve your relevancy factor in the eyes of the search engine.

Full-service eCommerce SEO

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. 

Link building is a vital part of the SEO service we offer at Segment, providing eCommerce businesses like yourself with pinpoint-targeted referring sites and backlinks that will please even the pickiest of Google’s bots. To remain competitive in an increasingly crowded industry, link-building is a must – and doing it the right way the first time is a challenge we’re ready to face for every client.

By using backlinks and relevant connections that are highly targeted for your business, we’re able to offer even better SEO practices than ever before. Build your empire and improve your reach, not to mention build trust, using our exemplary link-building methods, and your eCommerce business will be hitting the big time in no time.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Want to learn more?

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How we work

We help solve your common SEO challenges

Google certified

As a team of certified Google experts, we implement our digital marketing insights to help you grow online. Rest assured, you’ll be partnering up with a top SEO consultancy.

Experienced team

With a dedicated account manager, you can expect only the best SEO services for your business, which means you can also expect to reach those big sales and marketing goals.


If you want to see fantastic results with increased market awareness and an enhanced online presence, get in touch. We apply the latest strategies to improve your SEO program.

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

Read Story

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