Patient-centric SEO

SEO for Healthcare

Quality SEO for hospitals, pharmacies, biotech providers and medical practice owners.

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seo for healthcare

Healthcare SEO agency solutions

Gain more customers and patients with our healthcare SEO packages.

On-page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Off-page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.


Develop web content that converts and resonates with your audience and search engines.

Keyword groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Our strategy foundation is built from the ground up

Grow your SEO program with
the right strategies and methods

Start your growth-driven partnership with Segment

seo for doctors

Keyword research

Find SEO keywords patients use throughout the digital journey

Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey.

On-page SEO

Improve your healthcare website structure

Improve your healthcare website structure and layout by using the latest SEO best practices. The Segment team runs regular audits and optimizes your on-page performance to improve your headers, page and meta descriptions, content, URL structures and more.

seo guidelines for content writing


Create web content that inspires and engages your patients

Develop sales-ready content marketing resources that educate your healthcare patients and inspire action. Segment works to map your content topics to your patient journey stages for personalized and targeted messaging. From blog posts to eBooks and product briefs to white papers, our content team brings your healthcare and medical products and services to market.

Off-page SEO

Develop healthcare-focused anchor texts and backlinks

Link building is key to a successful healthcare SEO marketing strategy. You’ll need to link between pages on your site, but you’ll also need to include links to external pages. It’s important for other sites to link to your page, as that will help improve your relevancy factor in the eyes of the search engine.

Full-service healthcare

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows companies to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.

Essentially, off-page SEO provides an effective way to rank higher than competitors by making your platform more legitimate and appealing to those that matter the most. In this case, that means your audience, as well as the bots that platforms like Google use to identify and decide the ranking of a particular site. SEO that is ‘off-page’ is any SEO strategies that aren’t directly related to what you’re doing on your own platform, and instead involves a broader network or platforms outside your own.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Let’s be honest – the good old Yellow Pages is no longer effective for advertising your practice. Thanks to the digital revolution, patients are now looking for treatments and healthcare service providers online. In fact, according to Google, over 70 percent of patients use their smartphones to locate healthcare providers.

This underpins the importance of having a strong online presence. With the right medical SEO strategy, you can ensure that your practice’s website is at the top of SERPs rather than lost in the millions of search results. Done right, SEO for healthcare can make a huge difference in terms of your site’s ranking, web traffic, and patient growth. Without the use of medical SEO, on the other hand, you do not stand a chance of being noticed in the competitive online marketplace. And this will help your brand improve Google search ranking results.

Can SEO reduce marketing costs?

ou probably appreciate that marketing can be a very costly affair. Back in time, healthcare marketing relied on severely expensive print, TV, and radio advertising. However, thanks to the arrival of the digital era, you can knock off this cost by simply getting your SEO for healthcare strategy spot-on. Online marketing is by far cheaper, more agile, and targeted than traditional radio, TV, or print marketing.

An effective medical SEO strategy can significantly help you reduce your marketing budget while still attracting more patients to your practice. While it is a long-term play over Paid Search, its ROI can greatly outweigh PPC marketing over time. Why? Because unlike PPC, the clicks are free!

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How we work

We help solve your common SEO challenges

Google certified

As a team of certified Google experts, we implement our digital marketing insights to help you grow online. Rest assured, you’ll be partnering up with a top SEO consultancy.

Experienced team

With a dedicated account manager, you can expect only the best SEO services for your business, which means you can also expect to reach those big sales and marketing goals.


If you want to see fantastic results with increased market awareness and an enhanced online presence, get in touch. We apply the latest strategies to improve your SEO program.

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

Read Story

“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

Read Story

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