Full-service healthcare
SEO
On-Page SEO
We ensure your website and content structure is optimized for visitors and search engine bots.
- Meta description optimization
- Page title formatting
- Keyword analysis
- Keyword frequency
- URL structure
- Competitive intelligence
- Mobile and desktop responsiveness
- Web usability scoring
- Indexation management
- Sitemap maintenance
- Internal link building
- Site error issue resolution
Off-Page SEO
Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows companies to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.
Essentially, off-page SEO provides an effective way to rank higher than competitors by making your platform more legitimate and appealing to those that matter the most. In this case, that means your audience, as well as the bots that platforms like Google use to identify and decide the ranking of a particular site. SEO that is ‘off-page’ is any SEO strategies that aren’t directly related to what you’re doing on your own platform, and instead involves a broader network or platforms outside your own.
- Backlink development
- Anchor text management
- Social media optimization
- Press release development
Copywriting
If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way.
- Resource creation (blog articles, eBooks and more)
- Web and landing page copy
- Product and service page development
- Content optimization
Keyword development
For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.
- Keyword research and analysis
- Search volume insights
- Competitive scoring
- Keyword implementation
Healthcare SEO investment
Let’s be honest – the good old Yellow Pages is no longer effective for advertising your practice. Thanks to the digital revolution, patients are now looking for treatments and healthcare service providers online. In fact, according to Google, over 70 percent of patients use their smartphones to locate healthcare providers.
This underpins the importance of having a strong online presence. With the right medical SEO strategy, you can ensure that your practice’s website is at the top of SERPs rather than lost in the millions of search results. Done right, SEO for healthcare can make a huge difference in terms of your site’s ranking, web traffic, and patient growth. Without the use of medical SEO, on the other hand, you do not stand a chance of being noticed in the competitive online marketplace. And this will help your brand improve Google search ranking results.
Can SEO reduce marketing costs?
ou probably appreciate that marketing can be a very costly affair. Back in time, healthcare marketing relied on severely expensive print, TV, and radio advertising. However, thanks to the arrival of the digital era, you can knock off this cost by simply getting your SEO for healthcare strategy spot-on. Online marketing is by far cheaper, more agile, and targeted than traditional radio, TV, or print marketing.
An effective medical SEO strategy can significantly help you reduce your marketing budget while still attracting more patients to your practice. While it is a long-term play over Paid Search, its ROI can greatly outweigh PPC marketing over time. Why? Because unlike PPC, the clicks are free!
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