SEO for Dentists

Improve your search rankings, increase your traffic and win more patients. Grow your practice with Segment, the best value in SEO services.

Get started with a free audit and consultation.

Top SEOs 2020
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Improved productivity

Hiring a dental SEO agency empowers your team to spend more time working and less time “figuring out” SEO. When you partner with Segment, you’re getting years of experience and customer-focused support.

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Your investment, returned

Crush your goals with a data-driven, custom dental SEO strategy. We’ll help you build your SEO program from scratch, structure your website for better indexation and provide you with new ideas to see even more growth.

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Increased online visibility

We use data and science to find the right opportunities for your dentistry, helping you win more patients at a lower cost per acquisition. Improve rankings, increase traffic and win more customers with Segment SEO for dentists.

On-page SEO

Optimize your website structure

Improve your overall web structure, including meta tags, page titles, headers, user experience and more. Make your dental website easy for patients to read, and seamless for search engines to crawl and index.

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off-page seo services

Off-page SEO

Build a web of quality backlinks for your dental SEO strategy

Increase your online authority and trust by building quality backlinks, creating relevant anchor texts and producing strong social media signals for your dental SEO campaign strategy.

Keyword management

Add the right keywords across your dental SEO program

Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your dental SEO content strategy by uncovering the keywords your prospective patients use throughout the buyer’s journey.

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Content development

Create conversion-ready content with SEO for dentists

Develop sales-ready content marketing resources that educate prospects and inspire action. Segment works to map your dental SEO content topics to your patient journey stages for personalized and targeted messaging. From blog posts to landing pages, our content team brings your dental practice to market.

"The team was able to generate more website traffic, resulting into more leads for our division."

Marketing Associate, Healthcare Organization

SEO for Dentists: An Overview

When someone looks online for a dental office, they find many dental offices out there that yours can get lost in the shuffle. You have to find a way to be visible online.

Search Engine Optimization (SEO) helps make your website show up when someone in the area needs your services. While it’s fairly easy to learn basic SEO quickly, for best results you need to have a professional SEO consultant devise a strategy for your website to give you the best chances of ongoing visibility.

What is SEO?

When someone searches for a business or topic, the search engine they use sends out search bots that crawl across the web in search of terms, or keywords, that match the search term entered by the person. The better the match, the more likely it is that your website will show up near the top of the search results.

People tend to look at only the first and maybe the second pages of search results when looking for a business or service, so you need your site to show up there, and not in later pages.

But keywords aren’t the only factor.

Depending on the search engine being used – and in most cases now, that’s Google – you also have to be sure that your site remains fresh yet evergreen.

That means constantly adding new content that is unique to your site but that can also be helpful to people months or years after it has been added. This is known as evergreen content, meaning it never loses its relevance, just as evergreen trees do not lose their leaves every fall.

Why you need dental SEO

It’s not enough to just throw some keywords onto a page and tweak content once in a while.

Search engines can actually de-index your site (meaning it won’t show up in search results) if it appears to be meant only to get clicks. You need content that is helpful and that shows the bots from the search engine that your site is authentic and holds information the searcher needs.

A dental SEO expert can figure out the keywords that you need and change those as circumstances dictate. The expert can also devise a content and SEO keyword strategy for you that keeps your site visible.

This can be a monthly or weekly blog. There are SEO copywriting services where an agency can provide all that content for you, so you don’t have to do all the writing yourself – as well as constant improvements and updates to pages about services and other factors like insurance.

When your site constantly publishes new content, that sends a message to the bots from the search engine that someone is actively taking care of the site, and the business behind it is likely to be open and legitimate.

Judicious use of keywords helps the bots locate the site and compare it to the searcher’s request, and the closer the match, the more likely it is that the bots will choose your site to place near the top of the search results. See How to Improve Google Search Ranking Results for more tips.

SEO is crucial for dental offices

How many dentists in your area have websites? Probably a huge number, right? And many offer the same services as yours, right?

You need to make it easy for people to find your site. Traditional advertising with your website URL included is not enough now; most people look to the web to find someone if they can’t get recommendations from friends or co-workers. The solution is having a really good SEO strategy to lure in those search engine bots – and patients.

When you contract a dental SEO expert to work on your site, you’re getting more than a one-time revamp.

You’ll be able to create a contract that lets the SEO expert monitor and update the site constantly so that you won’t have to worry about site upkeep. You and your staff can concentrate on dental work and helping patients, rather than worry about whether or not you remembered to update your blog or run a website audit that week.

SEO is a necessary and strategic marketing channel for dental practices. You can’t afford to go without it, and you will find that the benefits are lucrative as more patients find your practice.

Learn more about Segment, a top SEO consulting agency to help strengthen and manage your dental SEO program.

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Header tag optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. A key factor of off-page is link building – Google will rank sites highly when they link to other sites. You’ll need to incorporate links to other sites, and links between pages on your site as well. Ultimately, however, you’ll still need to provide valuable content for your potential customers. A strong website site will have plenty of informative content about your services that answers any questions customers may have about your software applications.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in headings and meta descriptions as well as throughout the content.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Still have unanswered questions?

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Learn more about Segment

At Segment, we’re not just an SEO company — we’re empowering companies to realize their full potential online. We’re committed to helping brands improve their search visibility online with a simple subscription service that helps you get those first page results. While other agencies are keen to take control of their clients’ SEO strategies while keeping them in the dark about their techniques, we are committed to teaching our clients about our processes, as well as how to emulate them. With Segment, you get to work with SEO experts who follow best practices and apply the latest search marketing methodologies.

No. The subscription for SEO services is monthly. It makes the most sense to commit for 6 months or a year since most campaigns take time to execute and generate measurable results. SEO involves a significant amount of work – especially in the initial stages – to plan, develop and execute carefully-crafted campaigns.

Research shows that 93% of online experiences begin with a search engine. Your buyers are online, visiting search engines to find your products and services. In order to reach your prospective customers, it is important to invest in an SEO strategy that is designed to help you rank highly, increase your traffic and improve your overall digital visibility.

Each subscription plan receives the same service, but the difference is in the number of keywords optimized for each website. All packages include:

  • On-Page SEO
  • Off-Page SEO
  • Keyword Development
  • SEO Copywriting
  • Website SEO Audits
  • Monthly Reporting

No. And any SEO company that promises results is likely participating in black-hat (unethical) practices, is inexperienced or attempting to deceive you. 

There are many unknown variables that shape an SEO campaign for results to be guaranteed or predicted. For example, if a search engine updates its algorithm, that may likely affect results. Or if a competitor makes changes or updates to its SEO strategy, that can cause a disruption in performance. It is, for this reason, critical to vet your SEO agency to ensure they are able to combat market changes and keep your SEO program in tune.

What any credible agency should guarantee is the work it will implement, regularly show reports and be completely transparent by showing all metrics and results.

Learn, improve and grow

seo roi

Measuring SEO ROI

How effective is SEO? Read this guide to understand how to measure SEO ROI, why it’s important to track metrics and what you can expect.

Read more »

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