SEO for Lawyers and Attorneys

Spend more time growing your legal practice. We’ll handle your SEO program.

seo productive

Improved productivity

Hiring a law firm SEO agency empowers your team to spend more time working and less time “figuring out” SEO. When you partner with Segment, you’re getting years of experience and customer-focused support.

check mark

Your investment, returned

Crush your goals with a data-driven, custom lawyer SEO strategy. We’ll help you build your SEO program from scratch, structure your website for better indexation and provide you with new ideas to see even more growth.

seo roi

Increased online visibility

We use data and science to find the right opportunities for your law firm website, helping you win more online market share. Improve rankings, increase traffic and win more customers with Segment SEO.

On-page SEO

Optimize your law firm website structure

Improve your overall web structure, including meta tags, page titles, headers, user experience and more. Make your law firm website easy for visitors to read, and seamless for search engines to crawl and index.

on page seo services
off-page seo services

Off-page SEO

Build a web of quality backlinks for your law firm SEO strategy

Increase your online authority and trust by building quality backlinks, creating relevant anchor texts and producing strong social media signals for your law firm SEO campaign strategy.

Keyword management

SEO keywords for lawyers and attorneys

Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey. Learn more about SEO for lawyers and attorneys.

keyword research
SEO content services

Content development

Create conversion-ready content with SEO for lawyers and attorneys

Develop sales-ready content marketing resources that educate prospects and inspire action. Segment works to map your law firm SEO content topics to your buyer journey stages for personalized and targeted messaging. From blog posts to landing pages, our content team brings your services to market with SEO for lawyers and attorneys.

"The team was able to generate more website traffic, resulting into more leads for our division."

Marketing Associate, Healthcare Organization

Our approach to SEO for lawyers and attorneys

These days, when someone needs to find a lawyer quickly, the first place they go is the internet, and chances are they’re going to head to a search engine before checking any other website. Most people will click on the first option that shows up in their search results, and it’s rare that consumers will go below the first page of results. SEO is the process of using online strategies to increase your search ranking on Google, Bing and Yahoo! search. Getting your law firm site to rank on the first page of major search engines is critical if you want more website traffic and new clients.

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Header tag optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. A key factor of off-page is link building – Google will rank sites highly when they link to other sites. You’ll need to incorporate links to other sites, and links between pages on your site as well. Ultimately, however, you’ll still need to provide valuable content for your potential customers. A strong website site will have plenty of informative content about your services that answers any questions customers may have about your services.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in headings and meta descriptions as well as throughout the content.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Still have unanswered questions?

Get in touch

Learn more about Segment

At Segment, we’re not just an SEO company — we’re empowering companies to realize their full potential online. We’re committed to helping brands improve their search visibility online with a simple subscription service that helps you get those first page results. While other agencies are keen to take control of their clients’ SEO strategies while keeping them in the dark about their techniques, we are committed to teaching our clients about our processes, as well as how to emulate them. With Segment, you get to work with SEO experts who follow best practices and apply the latest search marketing methodologies.

No. The subscription for SEO services is monthly. It makes the most sense to commit for 6 months or a year since most campaigns take time to execute and generate measurable results. SEO involves a significant amount of work – especially in the initial stages – to plan, develop and execute carefully-crafted campaigns.

Research shows that 93% of online experiences begin with a search engine. Your buyers are online, visiting search engines to find your products and services. In order to reach your prospective customers, it is important to invest in an SEO strategy that is designed to help you rank highly, increase your traffic and improve your overall digital visibility.

Each subscription plan receives the same service, but the difference is in the number of keywords optimized for each website. All packages include:

  • On-Page SEO
  • Off-Page SEO
  • Keyword Development
  • SEO Copywriting
  • Website SEO Audits
  • Monthly Reporting

No. And any SEO company that promises results is likely participating in black-hat (unethical) practices, is inexperienced or attempting to deceive you. 

There are many unknown variables that shape an SEO campaign for results to be guaranteed or predicted. For example, if a search engine updates its algorithm, that may likely affect results. Or if a competitor makes changes or updates to its SEO strategy, that can cause a disruption in performance. It is, for this reason, critical to vet your SEO agency to ensure they are able to combat market changes and keep your SEO program in tune.

What any credible agency should guarantee is the work it will implement, regularly show reports and be completely transparent by showing all metrics and results.

Learn, improve and grow

seo roi

Measuring SEO ROI

How effective is SEO? Read this guide to understand how to measure SEO ROI, why it’s important to track metrics and what you can expect.

Read more »