SEO services for law firms

SEO for Lawyers and Attorneys

Spend more time growing your law practice. We’ll handle your SEO program.

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Law firm SEO services

Optimize your law firm website with Segment SEO.

On-page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Off-page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.


Develop web content that converts and resonates with your audience and search engines.

Keyword groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Our strategy foundation is built from the ground up

Grow your SEO program with
the right strategies and methods

Start your growth-driven partnership with Segment

Keyword research

Find SEO keywords your law firm clients use online

Segment provides SEO keyword research and implementation services to help you generate more traffic and law firm clients through high-value keywords. With our data-driven model, we help you optimize your content strategy by uncovering the keywords your clients use throughout the buyer’s journey.

On-page SEO

Improve your law firm website structure for better rankings

Identify areas needing improvement across your law firm website and optimize them with our web audit and on-page SEO services. Improve your overall site structure – from page titles, meta descriptions and header tags to mobile UX, re-direct paths and more.


Create web content that inspires and engages your prospective clients

As soon as your site is SEO optimized (audit-cleared), our team will help you track your performance. Once you get an idea of how your site is performing, we provide regular content and web optimization updates to rank your law firm website even higher. 

Off-page SEO

Organically outperform your competition

SEO for lawyers and attorneys is intended to get your law firm to rank higher than other firms in your area or firms that offer similar services. There are many different strategies that go into SEO. One of the most important strategies is incorporating keywords that potential clients are searching for. Link building is another key strategy of SEO, because search engines will rank pieces more highly if they are well-linked.

Full-service law firm SEO

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Link building is a vital part of the SEO services we offer at Segment, providing law practices like yours with targeted referring sites and backlinks that will please even the pickiest of Google’s bots. To remain competitive in an increasingly crowded market, link building is a must – and doing it the right way the first time is a challenge we’re ready to face for every client.

By using backlinks and relevant connections that are highly targeted for your legal practice, we’re able to offer even better SEO practices than ever before. Build your empire and improve your reach, not to mention build trust, using our exemplary link building methods, and your business will be hitting the big time in no time.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Want to learn more?

Get in touch

How we work

We help solve your common SEO challenges

Google certified

As a team of certified Google experts, we implement our digital marketing insights to help you grow online. Rest assured, you’ll be partnering up with a top SEO consultancy.

Experienced team

With a dedicated account manager, you can expect only the best SEO services for your business, which means you can also expect to reach those big sales and marketing goals.


If you want to see fantastic results with increased market awareness and an enhanced online presence, get in touch. We apply the latest strategies to improve your SEO program.

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

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