SEO for real estate agents and firms

SEO for Real Estate

Optimize your real estate site and get more online exposure with Segment.

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Real estate SEO agency solutions

Gain more real estate leads with Segment’s full-suite SEO services.

On-page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Off-page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.


Develop web content that converts and resonates with your audience and search engines.

Keyword groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

Our strategy foundation is built from the ground up

Grow your SEO program with
the right strategies and methods

Start your growth-driven partnership with Segment

Keyword research

Find SEO keywords your real estate clients use online

SEO is very complex because the algorithms that search engines use are always changing. One of the most important SEO services for real estate is keyword generation, implementation, and performance tracking. You’ll need a variety of short and long-tail keywords to implement throughout your website’s pages in order to generate search results.

On-page SEO

Improve your real estate website structure for better rankings

No matter what type of real estate you sell or where you practice, it’s crucial that you use SEO strategies to drive traffic to your website. When people are looking for a real estate agent, chances are the first place they will go is a search engine like Google, Bing or Yahoo. Segment SEO helps you generate more exposure to your site, real estate properties and listings.


Create web content that inspires and engages your prospective clients

As soon as your site is SEO optimized (audit-cleared), our team will help you track your performance. Once you get an idea of how your site is performing, we provide regular content and web optimization updates to rank your real estate agency website even higher. 

Off-page SEO

Real estate link building services

SEO for real estate agencies is intended to get your website to rank higher than other firms in your area or firms that offer similar services. There are many different strategies that go into SEO. One of the most important strategies is incorporating keywords that potential clients are searching for. Link building is another key strategy of SEO, because search engines will rank pieces more highly if they are well-linked.

Full-service real estate SEO

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows companies to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

SEO is very complex because the algorithms that search engines use are always changing. One of the most important SEO services for real estate is keyword generation, implementation, and performance tracking. You’ll need a variety of short and long-tail keywords to implement throughout your website’s pages in order to generate search results. Your SEO service should help you implement them on each page of your website. This includes evergreen pages describing your company and your services, as well as blog posts and other value-driven content for the consumer.

Once the keywords have been implemented, you will need to track how they are performing and make adjustments as needed. It’s also crucial that your SEO team can help you format your web pages properly and add backlinks. Links to and from your web pages are also very important. Google values them highly and will increase your ranking when you have strong backlinks.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

If you want your real estate business to get noticed, the first step is having a great website that effectively sells your real estate services. But what good is your website if customers can’t find it? That’s where SEO comes into play. SEO is the process of using various strategies to make your website easier for search engines to find. Here’s why SEO for real estate professionals is so important, and how it can help your business succeed.

Once your prospective buyers are on a search engine, they are most likely to click on the top result of the page. It’s also unlikely that they will scroll past the first page to find more results. Because of this, it’s crucial that your website shows up on that first page of results for your desired search keywords if you want to drive traffic. A well-optimized website that ranks online, combined with a strong social media following and good word of mouth in your city, will help you stand out from your real estate competition.

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How we work

We help solve your common SEO challenges

Google certified

As a team of certified Google experts, we implement our digital marketing insights to help you grow online. Rest assured, you’ll be partnering up with a top SEO consultancy.

Experienced team

With a dedicated account manager, you can expect only the best SEO services for your business, which means you can also expect to reach those big sales and marketing goals.


If you want to see fantastic results with increased market awareness and an enhanced online presence, get in touch. We apply the latest strategies to improve your SEO program.

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

Read Story

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