Content Development


Website SEO Audit

Writing for SEO can be challenging. Not only does your content need to be informative and provide value to the reader, but you also need to format the copy appropriately for SEO. Make no mistake: reader-centered content is the next big thing. Therefore, if you are on a mission to grow your readership, then you will need to figure out how to get smarter with your content creation. When you tailor your SEO content to address what your readers are looking for, the benefits will be gigantic. This is why you need to master SEO guidelines for writing content. One of the greatest challenges webmasters and internet marketers face is creating content that is optimized for Google. See how Segment can help.

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    Develop web content that increases your visitor-to-customer conversion rate. Writing compelling content will help attract visitors and potential customers to your site.

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    Journey Mapping

    Get your content aligned with your sales and marketing funnel to acquire more sales-ready leads. Segment will help you map out your content according to the different stages of the buyer’s journey – Awareness, Consideration and Decision.

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    Thought Leadership

    Design educational and memorable content that inspires visitors to take action. Keep visitors coming back until they become loyal, paying customers. Measure all of this with key metrics such as rate-of-return, on-site engagement and more.


Our SEO services provide a range of benefits

  • Lower costs

    Hiring an employee to manage your SEO program can be costly. At half the salary of a digital marketing professional, you have an expert agency by your side, providing the best value in SEO services.

  • Trusted SEO advisor

    Through regular strategy sessions and reporting with your account manager, you have complete control and oversight of your entire SEO program.

  • Economy of scale

    When done right, your SEO program can expect to see more traffic and leads, at a lower cost per acquisition. Unlike paid advertising, SEO is a long-term, sustainable channel that can help you save marketing dollars each year.

  • Increased efficiency

    Partnering with an SEO agency empowers your team to spend more time working and less time figuring out SEO. When you hire Segment, you’re getting years of experience and customer-focused support.

  • Small initial investment

    Managed SEO services help you offset the initial investment of employee, software and training costs. With Segment, we work with the latest technologies, employ digital-savvy people and have the best digital marketing background in the industry.

Get started with a free SEO audit and proposal. Request proposal

Within six months, our website grew by 20 percent, acquired more leads and closed more deals. We're happy to have Segment by our side.
Jason, Co-founder at Hippocamp Software