Keyword Management


Keyword Management

Keyword research for search engine optimization (SEO) is not a one-off event. Rather, it is an ongoing exercise that can have a significant impact on how you attract traffic to your site and grow your business. Integrating time-tested keyword research tips into your SEO campaign can help you make smarter decisions about your strategy, budget, as well as implementation.

There is no doubt that search engine optimization has evolved significantly over the years. However, keyword research still remains a critical part of any successful SEO campaign. By optimizing for the right keywords, you can place your content creation and brand in the best position to increase your visibility and gain a competitive advantage.

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    Our team runs detailed research to develop value-focused strategies that look at the latest trends, monthly search volume insights and competition scores for your products and services.

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    Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey.

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    After performing keyword research and analysis, the Segment team puts a plan in place to implement your selected keywords across your website, including your landing pages and blog articles. Our team ensures your keywords are included in your page titles, meta descriptions, header tags and on-page content.

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    Rank Tracking

    We provide regular reports regarding your keyword performance, including rank changes. As firm believers in data transparency, you’ll have full access to your Google Search Console – along with other properties – to further monitor and measure SERP KPIs.


Our SEO services provide a range of benefits

  • Lower costs

    Hiring an employee to manage your SEO program can be costly. At half the salary of a digital marketing professional, you have an expert agency by your side, providing the best value in SEO services.

  • Trusted SEO advisor

    Through regular strategy sessions and reporting with your account manager, you have complete control and oversight of your entire SEO program.

  • Economy of scale

    When done right, your SEO program can expect to see more traffic and leads, at a lower cost per acquisition. Unlike paid advertising, SEO is a long-term, sustainable channel that can help you save marketing dollars each year.

  • Increased efficiency

    Partnering with an SEO agency empowers your team to spend more time working and less time figuring out SEO. When you hire Segment, you’re getting years of experience and customer-focused support.

  • Small initial investment

    Managed SEO services help you offset the initial investment of employee, software and training costs. With Segment, we work with the latest technologies, employ digital-savvy people and have the best digital marketing background in the industry.

Get started with a free SEO audit and proposal. Request proposal

Within six months, our website grew by 20 percent, acquired more leads and closed more deals. We're happy to have Segment by our side.
Jason, Co-founder at Hippocamp Software