What is off-page SEO?
Off-page SEO refers to anything you do outside of your website to help improve its ranking on search engine result pages (SERPs). These include initiatives like influencer outreach, guest posting, link building, and forum posting, to name a few. Off-page optimization methods are meant to help search engines understand what others think about your website, products, and services.
The most important part of off-page SEO is your link building. Search engines look at the network of links within your website, as well as external pages that link to your site. It’s always great when your off-page links can happen naturally – for example, maybe a blogger likes one of your posts and links to them in their content. However, it can be difficult to get others to share your content without a little bit of self-promotion.
One of the best ways to do this is by asking online influencers in your niche or even just happy customers to share your website or blog post. There are some instances where you can add backlinks yourself to other sites, like posting a link in a forum or directory. However, Google doesn’t always like these self-promotional techniques and they could get you blacklisted. This is where hiring an SEO consultancy comes in handy – they are highly familiar with these techniques and can help you choose the one that makes the most sense for your needs.
The most effective backlinks are ones that are on sites that are already highly respected by Google in terms of both popularity and reliability. The anchor text of the link should be properly formatted, and it should be coming from a site that’s relevant to yours. These factors can increase the SEO effectiveness of your backlinks. The number and type of other links on the page can also affect the overall authority of the backlinks. Additionally, performing link building analysis can give you an idea of how to optimize your off-page SEO program.