On-Page SEO


What is on-page SEO?

On-page SEO is the practice of optimizing pages across a website in order to rank higher on search engines to earn more traffic. If you own a business or run a marketing department, you need to make sure that you’re using an effective on-page SEO strategy. Not only will this help to get your website more visibility, but it can even help you to attract more customers. In order to ensure that your site makes it to the first page of search results, there are several important elements that you need to implement in order to solidify your on-page SEO. Meta descriptions, on-page copy, headers and page titles are just a few areas that you need to focus on to achieve better results. Our team works to improve your internal link building, site-wide SEO structure and user experience.

  • router-1807_67aa302b-3a94-46a7-aa3d-66b8928a87d7

    Conversion Funnel

    Provide a seamless sales journey for your visitors by creating a sales conversion funnel that inspires form submissions and checkouts.

  • telephone-operator-4682_c9489618-836b-47ec-8489-e15f613cb10c

    Crawl Strategy

    Implement an organized web and SEO structure to help search engines effectively crawl, read, index and rank your site.

  • computer-network-1878_39828809-88f9-48e1-9a76-61c99401ec99

    User Experience

    Create easy-to-navigate pages and user-friendly content structure to provide a smooth experience for all user types, including search engine crawlers.

  • settings-server-1872_2e41baf2-8789-4215-b430-db35c3899936

    Content Optimization

    Optimize your web content and include unique keywords across your web, landing and blog pages.

  • source-code-1754_2b435bd8-ce76-4910-8137-7d07a3557fa3

    Element Development

    Create effective SEO elements, including meta descriptions, page titles, image alts, headers and URLs, for search crawlers to easily understand your products and services.

  • add-image-5030_dcf585b8-8f3d-48ad-8579-a4ad56d14ba6

    Property Management

    Configure your various analytics and search marketing properties like Google Analytics, Google Search Console and Bing Webmaster to regularly maintain and adjust your SEO program. 


Our SEO services provide a range of benefits

  • Lower costs

    Hiring an employee to manage your SEO program can be costly. At half the salary of a digital marketing professional, you have an expert agency by your side, providing the best value in SEO services.

  • Trusted SEO advisor

    Through regular strategy sessions and reporting with your account manager, you have complete control and oversight of your entire SEO program.

  • Economy of scale

    When done right, your SEO program can expect to see more traffic and leads, at a lower cost per acquisition. Unlike paid advertising, SEO is a long-term, sustainable channel that can help you save marketing dollars each year.

  • Increased efficiency

    Partnering with an SEO agency empowers your team to spend more time working and less time figuring out SEO. When you hire Segment, you’re getting years of experience and customer-focused support.

  • Small initial investment

    Managed SEO services help you offset the initial investment of employee, software and training costs. With Segment, we work with the latest technologies, employ digital-savvy people and have the best digital marketing background in the industry.

Get started with a free SEO audit and proposal. Request proposal

Within six months, our website grew by 20 percent, acquired more leads and closed more deals. We're happy to have Segment by our side.
Jason, Co-founder at Hippocamp Software