Research and analysis

Keyword Research 
Services

We investigate keywords a lot like Sherlock. 
Well, kind of.

Read our blog post:

Here’s what we can do for you

Our SEO keyword research services help you uncover more online opportunities.

Buyer search

With our keyword research, you’ll be able to see what keywords your target buyers use during the buyer’s journey.

Competitive analysis

Get to know the competitive nature of your keywords, and find new opportunities to outrank the competition.

Conversion optimization

Tailor your content strategy around profitable keywords that drive quality sales lead conversions.

Our strategy foundation is built from the ground up

Grow your SEO program with
the right strategies and methods

Start your growth-driven partnership with Segment

Profit-focused strategies

Implement profitable keywords

Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey.

Competitive intelligence

Outscore your competition

Our keyword research services empower you to stand out in a crowded online market. We provide insights on your competition’s strategy and propose new ideas to outsmart your competitors.

Your FAQs, answered

For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

Defining the keywords that best suit your business for SEO purposes means doing all the groundwork necessary. There’s no quick fix or workaround when it comes to the insight we provide for keyword insights, allowing for more effective SEO campaigns and better results overall. Understanding keyword search volume enables us to better select and define which keywords will work best for your specific purpose, with plans tailored precisely for your business goals and needs.

Unsure if your current SEO strategy is actually doing what you want it to? Whether your approach has been more DIY or you’re just not happy with the work of another SEO agency, examining topic and keyword relevance is only one facet of what we do to ensure the success of any SEO work. Keyword and topic relevance studies and analysis allows us to see what’s likely to work ahead of time, stretching your budget further and helping you reach those goals faster.

For saturated industries or competitive fields, the use of competition scores and analysis can be vital. These insights provide your business with the knowledge of how difficult it would be the rank your page on particular keywords. With this invaluable knowledge, both into direct competitors and similar industries, we make it possible to carve out your own niche and connect with your customers in new and successful ways. Seeing what your competition is doing is the insight many companies need to go that extra mile.

One of the joys of SEO marketing is that you can see your campaign working right in front of your eyes. We transform that raw data and information into relevant content and reports to help you understand exactly how successful specific keywords and campaigns have been. No confusing numbers, just pure information to help you see your SEO ROI, as well as other relevant factors such as conversions and click-through rates.

Still have unanswered questions?

Get in touch

How we work

We help solve your common SEO challenges

Google certified

As a team of certified Google experts, we implement our digital marketing insights to help you grow online. Rest assured, you’ll be partnering up with a top SEO consultancy.

Experienced team

With a dedicated account manager, you can expect only the best SEO services for your business, which means you can also expect to reach those big sales and marketing goals.

Performance-driven

If you want to see fantastic results with increased market awareness and an enhanced online presence, get in touch. We apply the latest strategies to improve your SEO program.

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

Read Story

“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

Read Story

SEO Snacks, a Segment blog

Subscribe for insights, hacks and news on the ever-changing world of SEO

Arrow-up