Your FAQs, answered
Why is keyword development important?
For keywords to be effective, successful and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.
How does Segment approach keyword selection?
Defining the keywords that best suit your business for SEO purposes means doing all the groundwork necessary. There’s no quick fix or workaround when it comes to the insight we provide for keyword insights, allowing for more effective SEO campaigns and better results overall. Understanding keyword search volume enables us to better select and define which keywords will work best for your specific purpose, with plans tailored precisely for your business goals and needs.
Unsure if your current SEO strategy is actually doing what you want it to? Whether your approach has been more DIY or you’re just not happy with the work of another SEO agency, examining topic and keyword relevance is only one facet of what we do to ensure the success of any SEO work. Keyword and topic relevance studies and analysis allows us to see what’s likely to work ahead of time, stretching your budget further and helping you reach those goals faster.
What are the benefits of competitive keyword analysis?
For saturated industries or competitive fields, the use of competition scores and analysis can be vital. These insights provide your business with the knowledge of how difficult it would be the rank your page on particular keywords. With this invaluable knowledge, both into direct competitors and similar industries, we make it possible to carve out your own niche and connect with your customers in new and successful ways. Seeing what your competition is doing is the insight many companies need to go that extra mile.
Is keyword performance measurable?
One of the joys of SEO marketing is that you can see your campaign working right in front of your eyes. We transform that raw data and information into relevant content and reports to help you understand exactly how successful specific keywords and campaigns have been. No confusing numbers, just pure information to help you see your SEO ROI, as well as other relevant factors such as conversions and click-through rates.