Your FAQs, answered
What is off-page SEO?
Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows companies to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.
Essentially, off-page SEO provides an effective way to rank higher than competitors by making your platform more legitimate and appealing to those that matter the most. In this case, that means your audience, as well as the bots that platforms like Google use to identify and decide the ranking of a particular site. SEO that is ‘off-page’ is any SEO strategies that aren’t directly related to what you’re doing on your own platform, and instead involves a broader network or platforms outside your own.
How does off-page SEO work?
Off-page SEO works by meeting the specific requirements that platforms like Google set out for high-quality websites. The actual input and results required can vary according to what you are trying to achieve, as well as your ultimate goal for managing SEO. In the most basic form, off-page SEO works by connecting your platform to another platform. Based on algorithms, this higher level of appropriate connectivity makes your website more appealing, and as such, can result in a higher ranking in comparison to your competitors.
Google uses over 250 different factors when they decide on the ranking of a particular website, so meeting those requirements is more complicated than ever. However, with an expert team like Segment, we can provide the off-page SEO strategies to exceed those expectations and improve your rankings. Factors such as trustworthiness now play into Google’s rankings, making it more critical than ever to create relevant and above-board SEO strategies that help your page get noticed in the right ways.