Website SEO Audit Services

Make your website more optimized for today’s search engines and consumers. With our data-focused SEO audit services, you’ll have the power to uncover and resolve website issues and more.

Get started with a free audit and consultation.

Top SEOs 2020

Audit and inspection

Uncover website gaps and find new opportunities to rank

An SEO audit and inspection will help improve and measure your traffic growth – and help you identify areas to improve your natural traffic growth. Our research team scans and analyzes each of your website pages, meta descriptions, header tags, page titles, content, links and overall site structure. 

We’ll help you resolve various technical and non-technical SEO issues like under-optimized pages, faulty re-directs, poor coding standards and much more with our website SEO audit services. Read our audit checklist to uncover best practices when performing an SEO audit.

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on page seo services

Site-wide optimization

Optimize your website for greater performance

Segment’s website SEO audit services will empower you to create better sales funnels, optimize your on-page and off-page SEO and find areas needing improvement. Get started with a free audit and proposal from Segment today.

"Within six months, our website grew by 20 percent, acquired more leads at a lower cost and increased our monthly bookings rate."

Jason, Co-founder at Hippocamp Software

Drive more sales

Improve rankings, increase traffic and win more customers with website SEO audit services

We use data and science to find the right opportunities for your site, helping you win more online market share. Turn your website into a revenue-generating machine with Segment’s website SEO audit services.

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productive

Improve your productivity

Website SEO audit services can help save your team time

Hiring a top SEO consulting agency empowers your team to spend more time working and less time “figuring out” SEO. When you partner with Segment, you’re getting years of experience and customer-focused support. View our full SEO company services.

Your investment, returned

Get from zero to great in six months with website SEO audit services*

Compared to other marketing channels, like pay-per-click (PPC) ads, SEO is a sustainable online channel that consistently pays off when properly executed and maintained. Request a free audit and proposal to learn more about what you can expect from Segment SEO.

*Segment clients typically see results within six months average. This timeline may differ from website-to-website. Read this article to learn more.

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Google search

Have your cake, and eat it too

93% of online experiences begin with a search engine

If you want to increase your online exposure, rank highly on search engines and acquire more leads, then we’ll help you get traffic with a data-driven approach to SEO management.

Learn more about Segment

At Segment, we’re not just an SEO company — we’re empowering companies to realize their full potential online. We’re committed to helping brands improve their search visibility online with a simple subscription service that helps you get those first page results. While other agencies are keen to take control of their clients’ SEO strategies while keeping them in the dark about their techniques, we are committed to teaching our clients about our processes, as well as how to emulate them. With Segment, you get to work with SEO experts who follow best practices and apply the latest search marketing methodologies.

No. The subscription for SEO services is monthly. It makes the most sense to commit for 6 months or a year since most campaigns take time to execute and generate measurable results. SEO involves a significant amount of work – especially in the initial stages – to plan, develop and execute carefully-crafted campaigns.

Research shows that 93% of online experiences begin with a search engine. Your buyers are online, visiting search engines to find your products and services. In order to reach your prospective customers, it is important to invest in an SEO strategy that is designed to help you rank highly, increase your traffic and improve your overall digital visibility.

Each subscription plan receives the same service, but the difference is in the number of keywords optimized for each website. All packages include:

  • On-Page SEO
  • Off-Page SEO
  • Keyword Development
  • SEO Copywriting
  • Website SEO Audits
  • Monthly Reporting

No. And any SEO company that promises results is likely participating in black-hat (unethical) practices, is inexperienced or attempting to deceive you. 

There are many unknown variables that shape an SEO campaign for results to be guaranteed or predicted. For example, if a search engine updates its algorithm, that may likely affect results. Or if a competitor makes changes or updates to its SEO strategy, that can cause a disruption in performance. It is, for this reason, critical to vet your SEO agency to ensure they are able to combat market changes and keep your SEO program in tune.

What any credible agency should guarantee is the work it will implement, regularly show reports and be completely transparent by showing all metrics and results.

Your FAQs, answered

Since the introduction of search engines, SEO has grown from a practice savvy market leaders implement to a necessary practice for all businesses with a digital presence. With so many businesses hoping to raise their website through search engine rankings, it can become difficult to create actionable SEO strategies and see the results of your SEO practices. An effective way to create an SEO implementation plan and analyze your existing SEO is an SEO audit.

An SEO audit is a method of analyzing how well a website is performing to SEO best practices. The audit will reveal any foundational issues affecting a website’s search engine ranking, such as website structure, content gaps and any potential off-site issues. Many businesses fail to improve their search engine ranking as they view SEO audits as non-essential. SEO audits, however, should be conducted on a regular basis and be viewed as a regular doctor’s appointment for a website, rather than a one-off or non-essential event.

Without an SEO audit, implementation plans may not be as effective as what areas a website needs to improve will not have been identified accurately. For example, an SEO strategy based on keywords may ignore the high drop-off rate a certain webpage has – this will continue to lower the website’s SEO ranking even if the keyword strategy isn’t executed perfectly.

In general, the more detailed a website is, the longer a proper SEO audit will take. Checking in periodically during the process is always a good idea for any business website owner, to gain a thorough understanding of the results.

Keyword analysis, also known as keyword research, is also an essential component of any website. It involves determining the keywords consumers will use in an online search. When a website contains the same words consumers are searching for, it will show up higher in the results for any search engine. The higher a website ranks on a search engine, the more visitors the site will attract.

There are three solid steps that can be used to create a keyword strategy. The process starts with brainstorming potential keywords, themes and ideas that are related to the business. The brainstorm must then be refined into keywords that accurately relate and are associated with the website, as if a website targets keywords that aren’t relevant to their site, this can higher their drop-off rate and lower their website ranking.

Once a list has been created, each word on the list needs to be tested. There are online tools that can be used to test those words, including Google Adwords. This tool shows how popular a particular word is among those who search for topics of interest on the Internet. The higher interest a word has, the greater focus should be placed on the word.

After the primary and secondary keywords have been established, the content must be rewritten in a way that uses the words naturally. Keywords should ideally be included in a website’s title page, as well as in both headers and sub-headers. They also need to be included in the content and even the links to the website. This, however, is just a general keyword outline and different keyword implementation templates can be created to meet the unique goals of a website.

SEO is not an overnight achievement. To find out if newly placed keywords are working, it helps to periodically run the online tools listed above. However, it takes time to see results. This can be weeks or even months, depending on the website in question. Increased traffic to a website shows that the keywords are working.

As previously mentioned, SEO audits must be conducted on a regular basis to ensure your website and keyword strategy remains effective. For example, due to the rise of AI devices in homes, voice searches are becoming increasingly more popular. Voice searches are often phrased in different formats than standard online searches, making their keyword patterns different. Without an SEO audit, this would be hard to identify and implement.

No matter how high quality a website is, SEO efforts will go to waste if a competitor continues to have search engine dominance. This is why competitive research is so important. An SEO audit, therefore, does not exclusively look at one website, it analyses the market in general and identifies why rival websites are succeeding.

The audit also identifies where rival websites are underperforming. For example, if a competitor is failing to release engaging, quality content to its audience, greater focus can be placed on the blog or social media platforms of the website being audited, helping the company to rank higher and beat its competitors.

Although content and keywords have a strong influence on your search engine ranking, technical SEO is an equally important practice to implement. Technical SEO, such as meta descriptions and XML sitemaps, refer to how easily search engines can crawl, understand and index your website without any delays. Different search engines have different sets of criteria they use to rank websites, so business owners must decide whether to appeal to all search engines generally or find out which search engine their target audience use and focus on one specific search engine.

Just some of the technical features an SEO audit can analyze include how mobile-friendly your website is, the loading speed of your webpages and how reliable the internal links you include are. These factors all have a strong influence on your SEO ranking as if a search engine crawls your website and find your technical structure has errors, it will lower your ranking. It is, therefore, essential to analyze your technical SEO structure with an SEO audit.

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