In close engagement with Segment’s Data & Strategy team, the client was able to define a vision of growth thanks to an innovative SEO program. Our team spent countless hours conducting an audit and inspection of the client’s site to uncover and resolve major issues preventing it from appearing on search engines. Over 1,000 pages and URLs were audited, tested and improved to enhance the site’s core vitals, including page load times, user experience and overall content structure. Elements like tracking code optimization, URL re-structuring and schema development were applied to ensure search crawlers effectively scanned, indexed and ranked the site for keywords like “Crude Oil Inspection” and “Petroleum Testing Company.”
Additionally, Segment developed a link building strategy to help the company establish even more credibility online, and to shape AmSpec as an oil and gas thought leader in its market. Within a few months, the client saw significant growth in terms of website traffic, more qualified leads and better rankings on Google and Bing.