Technical SEO is the practice of improving your website’s infrastructure to make it easier for search engines to crawl, index, and rank your pages. It focuses on the backend elements that impact site performance and visibility—like site speed, mobile optimization, structured data, security (HTTPS), and internal linking. A solid technical foundation ensures that your content is discoverable and performs well in search results.

Technical SEO focuses on the backend of your website — things like site speed, crawlability, mobile responsiveness, indexing, and structured data. It makes sure search engines can access, understand, and index your site properly.On-page SEO focuses on the content and structure of individual pages — like optimizing keywords, headings, meta tags, images, and internal links — to make pages more relevant and valuable to both users and search engines.

Technical SEO helps your site rank better by improving the foundation of your website. It ensures that search engines can easily crawl, understand, and index your content. By fixing issues like slow page speed, broken links, mobile usability, and poor site structure, technical SEO makes your website more accessible and trustworthy in the eyes of search engines—leading to better visibility and higher rankings.

At Segment SEO, we implement a technical SEO strategy by first conducting a complete audit of your website to uncover performance bottlenecks, crawl errors, indexing issues, and structural weaknesses. We then prioritize and resolve key technical elements such as site speed, mobile-friendliness, secure browsing (HTTPS), internal linking, and structured data. We also optimize your sitemap, robots.txt, and ensure your site is easily crawlable and indexable. This creates a clean, search-engine-friendly foundation that improves your rankings and user experience over time.