Segment SEO
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SEO for Software-as-a-Service (SaaS)

Crush your MRR and ARR goals with Segment SEO for SaaS providers. Increase your traffic, generate more qualified leads and close more customers.

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Top SEOs 2020
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Improved productivity

Hiring a SaaS SEO agency empowers your team to spend more time working and less time “figuring out” SEO. When you partner with Segment, you’re getting years of experience and customer-focused support.

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Your investment, returned

Crush your MRR and ARR goals with a data-driven, custom SaaS SEO strategy. We’ll help you build your SEO program from scratch, structure your website for better indexation and provide you with new ideas to see even more growth.

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Increased online visibility

We use data and science to find the right opportunities for your SaaS site, helping you win more online market share. Improve rankings, increase traffic and win more customers with Segment SEO.

On-page SEO

Optimize your SaaS website structure

Improve your overall web structure, including meta tags, page titles, headers, user experience and more. Make your SaaS website easy for visitors to read, and seamless for search engines to crawl and index.

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on page seo services
off-page seo services

Off-page SEO

Build a web of quality backlinks for your SaaS SEO strategy

Increase your online authority and trust by building quality backlinks, creating relevant anchor texts and producing strong social media signals for your SaaS SEO campaign strategy.

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Keyword management

Add the right keywords across your SaaS SEO program

Gain full access to keywords that will help you drive more traffic, leads and sales. With our data-driven model, we help you optimize your SaaS SEO content strategy by uncovering the keywords your software prospects use throughout the buyer’s journey.

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SEO content services

Content development

Create conversion-ready SaaS SEO content resources

Develop sales-ready content marketing resources that educate prospects and inspire action. Segment works to map your SaaS SEO content topics to your buyer journey stages for personalized and targeted messaging. From blog posts to landing pages, our content team brings your SaaS products to market.

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"Within six months, our website grew by 20 percent, acquired more leads at a lower cost and increased our monthly bookings rate."

Jason, Co-founder at Hippocamp Software

Explore our approach

You have cutting-edge software, an awesome workplace culture and really cool perks, but do you have an SEO-friendly website to help drive more demand to your software brand? As the SaaS market size nears $307 billion by 2026, it becomes more critical to ensure your products are strategically positioned online and organically. With Segment, our SaaS SEO strategists will help your brand competitively compete on major search engines, outrank its competition and disrupt its markets. Learn how Segment can help you generate more website traffic, increase your leads and grow your recurring revenue. Are you ready to get your piece of the pie? 

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. A key factor of off-page is link building – Google will rank sites highly when they link to other sites. You’ll need to incorporate links to other sites, and links between pages on your site as well. Ultimately, however, you’ll still need to provide valuable content for your potential customers. A strong SaaS site will have plenty of informative content about your software that answers any questions customers may have about your software applications.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail SaaS product keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in headings and meta descriptions as well as throughout the content.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Still have unanswered questions?

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Learn more about Segment

At Segment, we’re not just an SEO company — we’re empowering companies to realize their full potential online. We’re committed to helping brands improve their search visibility online with a simple subscription service that helps you get those first page results. While other agencies are keen to take control of their clients’ SEO strategies while keeping them in the dark about their techniques, we are committed to teaching our clients about our processes, as well as how to emulate them. With Segment, you get to work with SEO experts who follow best practices and apply the latest search marketing methodologies.

No. The subscription for SEO services is monthly. It makes the most sense to commit for 6 months or a year since most campaigns take time to execute and generate measurable results. SEO involves a significant amount of work – especially in the initial stages – to plan, develop and execute carefully-crafted campaigns.

Research shows that 93% of online experiences begin with a search engine. Your buyers are online, visiting search engines to find your products and services. In order to reach your prospective customers, it is important to invest in an SEO strategy that is designed to help you rank highly, increase your traffic and improve your overall digital visibility.

Each subscription plan receives the same service, but the difference is in the number of keywords optimized for each website. All packages include:

  • On-Page SEO
  • Off-Page SEO
  • Keyword Development
  • SEO Copywriting
  • Website SEO Audits
  • Monthly Reporting

No. And any SEO company that promises results is likely participating in black-hat (unethical) practices, is inexperienced or attempting to deceive you. 

There are many unknown variables that shape an SEO campaign for results to be guaranteed or predicted. For example, if a search engine updates its algorithm, that may likely affect results. Or if a competitor makes changes or updates to its SEO strategy, that can cause a disruption in performance. It is, for this reason, critical to vet your SEO agency to ensure they are able to combat market changes and keep your SEO program in tune.

What any credible agency should guarantee is the work it will implement, regularly show reports and be completely transparent by showing all metrics and results.

Learn, improve and grow

seo roi

Measuring SEO ROI

January 3, 2021

How effective is SEO? Read this guide to understand how to measure SEO ROI, why it’s important to track metrics and what you can expect.

Read more »

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