Learn more about our SaaS SEO services
On-Page SEO
We ensure your website and content structure is optimized for visitors and search engine bots.
- Meta description optimization
- Page title formatting
- Keyword analysis
- Keyword frequency
- URL structure
- Competitive intelligence
- Mobile and desktop responsiveness
- Web usability scoring
- Indexation management
- Sitemap maintenance
- Internal link building
- Site error issue resolution
Off-Page SEO
Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. A key factor of off-page is link building – Google will rank sites highly when they link to other sites. You’ll need to incorporate links to other sites, and links between pages on your site as well. Ultimately, however, you’ll still need to provide valuable content for your potential customers. A strong SaaS site will have plenty of informative content about your software that answers any questions customers may have about your software applications.
- Backlink development
- Anchor text management
- Social media optimization
- Press release development
Copywriting
If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way.
- Resource creation (blog articles, eBooks and more)
- Web and landing page copy
- Product and service page development
- Content optimization
Keyword Development
There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail SaaS product keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in headings and meta descriptions as well as throughout the content.
- Keyword research and analysis
- Search volume insights
- Competitive scoring
- Keyword implementation
SaaS SEO Investment
When companies are searching for SaaS solutions, the first place they will look is online. Even if you have a strong social media presence or can generate sales via referral marketing, your website is still going to be the best place for new customers to learn about applications. Most buyers will turn to a search engine to see what they can find before looking anywhere else for software options. The higher your website ranks on Google, Bing and other search engines, the easier it will be for potential customers to find your products. And with so many SaaS providers out there, you’re going to need a good SEO strategy in order for your company to rank highly on search engines.
Why Hire a SaaS SEO Agency?
While there are some aspects of SEO that you can manage on your own, you’ll get better results when you work with Segment SEO. We are well-versed in advanced SEO strategies that can transform your website and help it overpower the competition in search engine rankings. The Segment team is well versed in Google’s RankBrain algorithm as well as complex link building strategies and keyword generation techniques. Our SEO analysts study Google’s ever-changing algorithms and develop new strategies to help your site outrank your competitors. We have access to the best SEO software programs and tools in the industry. As the algorithms change and your performance improves, an SEO agency can help you continue to adjust your site to maintain peak performance. When you work with Segment’s SEO experts, you’ll be able to spend more time focusing on providing great SaaS products for your customers, and less time stressing about your website.
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