When companies are searching for SaaS solutions, one of the first places they will look is online. Even if you have a strong social media presence or referral marketing program, your website is still going to be the best place for new customers to learn about your software. Most people will turn to a search engine to see what they can find before looking anywhere else for software options. The higher your website ranks on Google, Bing, and other search engines, the easier it will be for potential customers to find your products. And with so many SaaS providers out there, you're going to need a good SEO for software strategy in order for your company to rank highly and generate MQLs.

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO for software is incorporating both short and long-tail SaaS keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in each aspect of on-page SEO. Another key factor is link building. Google will rank SaaS sites highly when they link to other sites. You'll need to incorporate links to other sites, and links between pages on your site as well. A good SaaS SEO program and website will have plenty of informative content about your software that answers any questions prospects may have about your software solution.

While there are many aspects of SEO for SaaS that you can manage on your own, you'll get better results when you work with an expert SEO team with extensive SaaS experience, such as Segment. Our team employs advanced SaaS SEO strategies that can transform your website and help it overpower the competition in search engine rankings. Professionals are well versed in Google's RankBrain algorithm as well as complex on-page and off-page SaaS SEO strategies.

Our SEO for software-as-a-service (SaaS) expertise includes completely optimized pages for each of your software solutions. We also help you develop viable evergreen content that is fully optimized for web traffic. We help you identify and implement the most effective keywords given your products and your competition, and track their progress for future growth. Our SaaS SEO experts also use a sophisticated link building strategy to improve the performance of many different pages on your site. We have experience working with many SaaS providers and can address the unique challenges that you face in your industry.